Q1 2021 Performance of Top Virtual Fitness Apps in the UK

The first quarter of 2021 has shown interesting trends for virtual fitness programs in the United Kingdom. Data from Sensor Tower offers a glance at how top apps have fared in terms of downloads and weekly active users.

Strava: Run, Bike, Hike started the quarter with downloads peaking at 88K and gradually declined to 38K by the end of March. The app's revenue followed a similar fluctuating trend, starting at $179K and concluding the quarter at around $176K. Weekly active users saw a high of 1.3M in late February, with a slight drop to 1.35M by the quarter's end.

NHS Couch to 5K experienced its highest downloads in the first week of January at 59K, tapering off to 24K by March. The program, which is free and does not generate revenue, maintained a steady base of weekly active users around 233K to 288K.

Fitbit: Health & Fitness saw a sharp decline in downloads from 84K to 28K. Revenue experienced a significant uptick in the last week of March, reaching $195K from a starting point of $158K. The app’s active users remained above 1.1M throughout the quarter, peaking at 1.2M mid-March.

Walking & Weight Loss: WalkFit downloads dropped from 59K to 18K, with weekly active users following a similar downward trend from 103K to 38K. Revenue for WalkFit peaked at $49K in early March, a substantial increase from the $37K at the start of the quarter.

VeryFitPro downloads decreased from 48K to 20K over the quarter. This app also does not generate revenue but saw a remarkable rise in weekly active users from 254K to 336K in late March, indicating a growing user base despite lower download numbers.

For more detailed insights and data, Sensor Tower’s platform provides a comprehensive analysis of app performance across various metrics and regions.